1-Age 15-21
2-Gender Unisex
3-Educational Background likely to have all attended school at some point in their life however, it isn't essential whether the audiences are in education at the moment as this effects all types of backgrounds
4-Social Class Varied
5-Economic Status Varied
The target audience of our website is very difficult to define in terms of using demographic guidelines is because of two reasons, firstly how complex and unclear the categories can be and secondly drugs effects everyone lives not just the rich or poor. the only two factors that we are sure of is that our aim is concerning audiences is the age of our target audience and the topic of the campaign.
People who our affected by drugs often are introduced into them by their peers or other individuals similar to their own age. why? this is because especially concerning young males looking good and seeking approval from peers are a priority in lives, due to the fact they have low income and self esteem. concluding these reasons for taking drugs in the first place people who are strivers.
Because drugs is an issue that affects such a varied backgrounds and personalities we are not going to neglect any particular group of people.
Secondly due to the age that we set out for our target audience it has appeared that experiences which are described to be young, impulsive and rebellious are likely to be most attracted to our website and therefore that is the audience that will be our focus on. this particular group of people are likely to turn to drugs due to their boredom of current products, bored of their life and surrounding and have little responsibility and therefore what ever they can afford spend on clothes, going out and possible drugs.
Trendies
those who crave the admiration of their peers
Egoists
those who seek pleasure
Rebels
wish to remake the world in their image
Groupies
just want to be accepted
Drifter
not sure what they want
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