Advertising Agency: Accentmarketing

Client: Anti-Tobacco Message

Name Of Campaign: 'Pressure'

Aim: The aim of the pressure campaign was to try and say that Your strength makes you unique. So, don't be pressured, be yourself and don't let tobacco rule or ruin your life.

Advertising Agency: 15 Ideas

Client: Oxfam

Name Of Campaign: 'Give a $%@#'

Aim: The aim is to show people that a little help and care will make a big difference.

A woman who is on a sofa with her daughter expressing her shock upon having discovered that she could help fight hunger and poverty simply by "giving a $%@#." She then lets people know about this, and tries to encourage people to join her.

Advertising Agency: Bartle Bogle Hegarty

Client: Barnardo's

Name Of Campaign: 'Never Give Up'

Aim: The campaign introduces a new long-term brand positioning called "Believe in children". The aim is throughout all elements of the campaign is that Barnardo's is determined to stick by young people until they get their lives back on track and not just to give up if they say they don't need any help.

Calendar Planning

Internet Survey

1Q	Why do you use the internet?
1A	Research Music Communication Video Social
2Q	What website do you look at the most?
2A	……………………………………………
3Q	Do you donate any money to charity?
3A	Yes – No
4Q	Have you ever donated through the internet?
4A	Yes – No
5Q	If you have had any problems with alcohol, smoking or drugs where would be likely find help from?
5A	Internet Help Group Help Lines Leaflet/Brochures
6Q	Do you currently know of any campaign websites to help you with drugs, drinking or smoking?
6A	……………………………………….

This is the sites opening image, on the enter page the plan is make the image in black and white. this image is important to viewers because it sets the mood and the overall theme for the rest of the site and allows the audience to have a understanding of what the website is about. the image consists of a close-up shot of a girl holding a alcoholic drink and hiding behind it. this shot is suppose to be a demonstration that the girl is using the bottle as a form of protection behind the reality. alcohol is also one of the topics that are campaign is aiming to improve. as well as having a image i have included a logo in the conventional top left hand corner of the page which is also a link to the main website.

This is the main navigation page for the website in contrast to the themed black and white images throughout the websites. this page of the website allows the audience to have a chance to view any page they would like to visit. we have presented the links within the locker doors which demonstrates some of our target, with the use of this it allows the audience to relate to the page.

This as the majority of the images will be edited to be black and white, there is no complex shots it a medium close up of the alcoholic drink which obviously relates to issues we try to combat throughout our campaign.

This image is the image that will be edited in "Adobe Photoshop" so the image will appear in black and white and there give the sense that alcohol and drug have a negative on our audience which backed up again by the models action of not looking like she is aware of situation she has got herself into. also for the audience that is worried about their loved ones it shows that even if they are reluctant to speak and share they should still perceive otherwise this could be the outcome.

Similar to the drugs website we have kept it simple and in relation to the rest of our website and our content. this allows the audience to grasp again the idea of the website.

Target Audience Report

Demographic Profile

1-Age 15-21

2-Gender Unisex

3-Educational Background likely to have all attended school at some point in their life however, it isn't essential whether the audiences are in education at the moment as this effects all types of backgrounds

4-Social Class Varied

5-Economic Status Varied

The target audience of our website is very difficult to define in terms of using demographic guidelines is because of two reasons, firstly how complex and unclear the categories can be and secondly drugs effects everyone lives not just the rich or poor. the only two factors that we are sure of is that our aim is concerning audiences is the age of our target audience and the topic of the campaign.

People who our affected by drugs often are introduced into them by their peers or other individuals similar to their own age. why? this is because especially concerning young males looking good and seeking approval from peers are a priority in lives, due to the fact they have low income and self esteem. concluding these reasons for taking drugs in the first place people who are strivers.

Because drugs is an issue that affects such a varied backgrounds and personalities we are not going to neglect any particular group of people.

Secondly due to the age that we set out for our target audience it has appeared that experiences which are described to be young, impulsive and rebellious are likely to be most attracted to our website and therefore that is the audience that will be our focus on. this particular group of people are likely to turn to drugs due to their boredom of current products, bored of their life and surrounding and have little responsibility and therefore what ever they can afford spend on clothes, going out and possible drugs.

Trendies

those who crave the admiration of their peers

Egoists

those who seek pleasure

Rebels

wish to remake the world in their image

Groupies

just want to be accepted

Drifter

not sure what they want

Print Screens of Webstes

Details On Web Hosting & Domain Name Registration

Web hosting
Web hosting is an internet service that allows anyone to create a website via the world wide web. Web hosting is a company that offer the service to the consumers who want to do this. In addition to offering this service they can also provide a collocation, which allows the user to have data center space and connectivity to the internet.
There are different types of web hosting which include free web hosting which allows people to create there own website without any fee’s however this service is very limited compared to a service if you paid for it, for example blogger, it allows the client to upload files etc yet the features are limited.
Another type of web hosting is shared web hosting service that allows the user to display their web page on other websites and have more detailed features such as RAM and CPU so it allows the audience.
Reseller web hosting allows the client to web host themselves, this is unlike the shared web hosting where the client often shares their website with the reseller. They offer the same features and content as shared web hosting with the difference of the client in complete technical control their own website.
Web hosting prices ranges from free to £20.00 per year depending on services and features you would like to include.

Domain Name
A domain name identifies your unique address on the Internet for your website. This is because two companies/people cannot not have identical domain names. It is important because it allows your customers to remember you and find you among other websites on the Internet.
Domain name registration is your preferred domain name that you need to register it on the Internet. You need to paid for this service and is offered by different companies who will register your domain name if it is not being used by anyone else. Again because many different companies offers this service it varies in price from £2.49 to £12.50 and the services they offer differ such as some include web building.